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For a fresh piece of marketing advice, look to the current economic situation. All over the globe, companies are reorganising. Some are failing. Others are seeking protection from an excess of debt. The majority are struggling to compete in a market saturated with suppliers and facing steadily decreasing demand.In order to survive in a tough market, intense and effective marketing is a requirement. Rather than scale back efforts, today’s companies need to take a long look at their marketing plan and perhaps perform some reorganizational duties there,hollister mens long sleeve polos online, too.Assess EffectivenessMost of us have seen recent advertisements that tout a new or improved product or service,hollister hats outlet online. Everyone is trying to come up with fresh ideas to revamp existing offerings,hollister sweaters for women. But more often than that, they forget about the details in their quest to gain market share and brand recognition in the hopes it will bring them out of their economic slump.This is where good marketing advice comes in to the picture. No new or improved product is going to keep a company afloat unless it is properly marketed and promoted. And what worked in the past might not be effective now.Anticipating ReactionsHow are your customers going to receive something new,hollister pants for women? If you merely think that you can create it and they will flock to a store’s shelves to buy it, you are missing out on an opportunity.How about your management and line staff? Those involved with production and selling might have a different opinion than that of the CEO. They are more directly involved with the market itself and most likely have some valuable insights.Your customers might be able to offer marketing advice, as well. After all, if they are not interested in your new or improved offerings,hollister jack wills discount, is there really a need to go to the time and expense involved in their manufacture? In the current economy, chances are they are looking for greater value and products or services that will solve the problems they face on a daily basis.When determining the best marketing advice for your company, don’t be afraid of change. It is not necessarily your offerings that need to revised, but it could simply be the way you are marketing what you currently sell. Spend your budget where it is needed most: promoting in light of the economic hardships everyone – including your customers – is facing.

It came to you in a flash! An absolutely incredible idea,hollister vintage polos for men sale. Perhaps it’s for a new product, maybe a new service, even a spectacular name of your new business. Whatever the idea, you’re absolutely in love with it, right? And that’s the problem! Too often we tend to fall in love with our own ideas, regardless of how the larger world might react to them,jack wills hoodies for women. Focus groups – expensive as they seem – are almost always the most effective way to survey the reactions of that larger world.So what’s a focus group? Simply put, it’s a professionally managed gathering of people who fit the demographic profile of a sponsor’s target audience. The “sponsor,” by the way, is the individual or company paying the focus group research firm.What makes it expensive is the set-up, starting with the fact that managing focus groups – with the most meaningful results typically requiring more than one group session – is best left to professional focus group management firms. What that management firm provides is one or more places for people to meet. Depending on the subject of the research, those meetings may all be in one city or scattered in various locations around the country.That firm also invites and pays – often more than $100 per person – the people whose reactions and opinions will be captured on video tape for subsequent reviews by the sponsor. The people invited to participate in focus group sessions typically match the demographics of a target audience the sponsor identifies,hollister mens long sleeve polos online…as age, gender, income, marital status and do on.Each session is presided over by a management-provided moderator who is given a list of questions agreed to in advance by the sponsor and focus group management. Those questions are designed to promote discussion rather than simple Yes or No answer. For example: Which features do you like about our,cheap hollister jeans for women…? Which don’t you like and why? Why would our described new service interest you? Why not? What do you like about X, Y and Z as possible names for our new company? What don’t you like about each?A typical setting for a focus group is a large room with a conference table, along with a side table on which are assorted snacks and beverages to put participants at ease. There’s typically a large mirror at one end of that room – actually a one-way mirror behind which representatives of the sponsor and the management firm huddle. They’re interested in more than just what’s being said,hollister jewellery discount. Also important to them are the gestures and facial expressions of the focus group members as they respond to the moderator and to each other.Elaborate? That’s one way to describe focus groups. Effective? One such meeting may be, but the combined results of three to five such group sessions provide much more reliable information. Oh, and much more expense. Is it worth the cost? That depends on how interested a sponsor is in the ultimate success of its product, service or name for its new business…and, obviously, how much money that sponsor has access to.

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The last few weeks in Queensland has exemplified ‘community’ spirit. This powerful demonstration of communities coming together to get a job done and to help those in need gives evidence to the fact that small business has a massive opportunity to promote their brand, products and service by being more involved in their local community,cheap hollister sweaters for women sale.In my experience many small businesses find it hard to link giving away money, time or resources to their community and a positive impact on their bottom line. But any activity that gets your brand and your offer exposed to potential customers is ultimately driving business growth.There always needs to be a balance between revenues and expenditure but Community Based Marketing is the most cost effective type of Local Area Marketing.Ideas for getting involved in your local community include1. Sponsorships – of local sporting clubs, community groups or schools;2. Fundraising – run your own raffle, or contribute to someone else’s to help raise money;3. Donations – donate your goods or services to help someone else;4. Giving up your time – donate your time to help someone;5. Lending your expertise – help a community group, family or someone less fortunate through a difficult time;6. Being a mentor – help another small or start up business.You might be thinking this sounds great but how will this help grow my business,discount hollister womens athletic shorts outlet?This is the easy part, you need to promote everything you do for the community; this is what we call Public Relations or PR,hollister mens long sleeve polos online.When most people think of PR they think of a story in the local paper, but it is a lot more than this,hollister jack wills cheap.1. Contact your local paper and ask them if they want to do a story on you or your business;2. Put a sign up in your shop telling your customers what you do for the community;3. Get those groups you support to promote you by putting a sign promoting you in their clubroom;4,cheap hollister long sleeve polos for men sale. Use social media to get the message out; the internet is a great way to get free publicity. Use Facebook, Twitter and your website to promote what you do for the local community;Giving up your time to help the local community might seem difficult when you are trying to run a small business. However, in an increasingly competitive world these types of community activities might give you the edge by having your brand recognised positively by members of the community.The great thing about communities is they talk and wouldn’t you rather them talk about you than your competition.

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Increasing restaurant sales in a climate where discretionary spending is more subdued can be a real challenge. But in fact there are low to no cost strategies that can be used anytime and show surprising results. And guess what, it is not about expensive advertising in the newspapers. Here are five techniques that one of my clients has used religiously and she is still amazed with the difference it has made.1. How to sell more to your existing clientsDid you know that increasing restaurant sales is not about getting new clients all the time? The first question you must ask yourself is “how can I get this client to come more often, or if they are having lunch how can I make them an offer to entice them to come back for dinner. So the very first thing you must do is produce a “thank you”note with an offer to bribe your clients to give you their email address, name and phone number,cheap hollister short sleeve polos for men, plus if possible their birthday (don’t ask for they date of birth) and their postal address. The offer can be a free meal for 2 or a voucher with a business that you have a strategic alliance with. this way you are building up a database.2,hollister mens sweatpants outlet. Give your clients an offer for next time they visitIt could be a free bottle of wine for a table of 2 or 4, or a free meal if you bring a table of 4, the sky is the limit. Every month of every fortnight create a new offer. What about the cost of the offer you are asking? Well think about how difficult or expensive it can be to get a new client. The cost of a free meal for which you only pay wholesale cost is very very cheap advertising isn’t it,hollister mens swimming short cheap? Also think about the likelihood of these clients referring their friends to you.3. The birthday cardIf you sent your clients a birthday card with a free meal offer, how likely is it that they will come and redeem it on their own? They will bring their friends with them right? Again how much would you have to spend to get these clients from a newspaper advertisement? The birthday offer is probably my top priority when I work with a restaurant owner who wants to increase his sales.4,hollister mens long sleeve polos online. The free lunch letterPut together a list of all the company owners and directors around the place and send them a snail mail letter offering a free lunch. Of course include the menu. These are influential people and if you can wow them when they visit, you will reap the benefits through repeat visits and referrals.5. Increase restaurant sales through using the right wordsFor all of the above strategies it is highly recommended to use a copywriter or a marketing expert. The simple reason for this is that you the same strategy can fall flat on its face just because the approach used was wrong or the words not compelling enough. The way your offer is written will determine whether you get increased restaurant sales or no result at all!These are often the first things I implement with my clients,hollister athletic shorts for women, but this is only the tip of the iceberg as there are dozens of simple and low cost strategies to increase restaurant sales within a short time. Keep an eye out for our upcoming article on using Facebook strategies.

Behavioral Interview. The behavioral job interview is the only type of interview where chemistry plays little part. It is also the only type of interview, except for ones conducted by human resources professionals, where the interviewer has probably had some training in interviewing. Companies that are committed to behavioral interviews usually provide training in this type of interviewing for appropriate employees.Frequently behavioral interviews are conducted by two people with one asking the questions and the other making notes on your answers and, possibly, giving you a numerical score. For companies committed to behavioral interviewing, this is a hurdle you have to get over but it is seldom the only interview.You are more likely to encounter occasional behavioral questions in standard interviews. Most people have been asked behavioral questions and they frequently revert to ones they remember to use as part of a standard job interview.The premise behind a behavioral interview is that the best predictor of future behavior is past behavior. In fact, some research suggests that behavioral interviews predict on-the-job behavior more than 50% of the time while standard interviews are predicative only about 10%.How do you identify a behavioral question? Behavioral questions usually start with “Tell me about a time when …” or “When was an instance when …”.These questions are designed to get at stories about situations you have actually encountered in the past and discover how you handled those situations. The initial questions are frequently followed by ones which probe more deeply into the situation. Often, behavioral questions are designed to uncover how you reacted in negative situations,hollister womens sweaters outlet. In that case, your best tack is to pick a negative situation that actually worked out positively or one in which you are at least able to point out the lessons learned from the situation.In general, the best answers to behavioral questions are your success stories — the accomplishments you are proud of that you have accumulated from situations you have encountered throughout your career. Look carefully back over your working life and remember the things you are proud of or that other people have complemented you on. Old performance reviews are another good source of remembering these events. Identify the situation. What was the project, the problem, the goal you were given?If you are having trouble coming up with one,hollister mens rugged outwears, you may need to break the situation down into its component parts and handle each one individually.List the actions you took to complete the project, solve the problem, meet or exceed the goal. Most importantly, identify the outcome. What were the measurable results you produced? How much under budget or ahead of deadline was the project? What was the dollar value of the project? How many people involved in how many locations? What was the result of the problem being solved,hollister mens long sleeve polos online? What impact did it have on the bottom line, employee morale or customer satisfaction,hollister athletic shorts for women? How much over goal? Within what period of time? And any thing else you can think of that is measurable. Each of these stories has multiple facets and can be used to answer a variety of behavioral questions. Look at it from the financial aspect, the marketing aspect, the human capital aspect,cheap hollister jack wills womens hoodies, the research aspect, etc.