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make sure your message is about how you are touching and improving lives within your tribe, community, or the world at large?
make your customers feel valued and special?
give your loyal customers a reason to spread your message?
make it easy for your loyal customers to become evangelists for your business?
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Would you? I mean a plumber or plumbing contractor is always around the inside of the house as it is getting built. They see how the walls go up and the foundation is set. They have to work around all the wiring and water, is really the most difficult thing to control – because if the pipes leak, it ruins everything. The plumber has all the tools – they have to build their own braces and cut their own holes to run the pipes through. And in a repair situation, it’s clear the most of them know how to do drywall and plaster because they fix the holes they have had to make in the first place.Okay, I know you wouldn’t hire a plumber to build your new house. They have a specialty that most are very good at and they have had to learn some part of the other trades to be able to work together with them well and in order for them to do the plumbing the right way.Now,discount hollister womens athletic shorts, let’s take this analogy to your business. 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I can go on to list another hundred or so tactics, but the other major ones that you would call marketing would include promotions, premiums, direct mail (email), public relations, referral processes/programs, public speaking, and the all the activities you can lump under branding.If you talk to an individual (and many companies) that provide these various services and functions and ask them what they do, they would tell you they are marketers or do marketing – and they are absolutely correct.And each of these companies or individual practitioners must develop a strategy for their specific tactic. But who is planning and looking out for the overall marketing strategy for your business. Who is the architect of the strategy and has drafted the overall blueprint? 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Your marketing plan should work the same way.You business should have a set of plans, the marketing strategy, so that when the web developer (plumber), the SEO firm (electrician), the advertising reps (landscapers), and CRM consultants (HVAC contractor) start working with you, they know where to tie in.If you have the plans, you’ll spend less money (in contractor terms – fewer change orders) and the money you do spend on your marketing will be more effective and producing results for your business.So before you hire the plumber to build your house or the business coach to build your marketing strategy, hit the pause button and think about the strategy elements noted above,cheap hollister clothes for women. Do you have that all really well defined?There are many marketing strategists out there that can help you design the blueprint for making your total business a marketing driven business. 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