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As I watched loyal customers act as an unpaid sales force at a recent event, I was struck by how predictable it all was. Not predictable in the sense of being boring, but predictable in the sense that this was no accident. What I witnessed was the natural result of faithfully following a certain process. Transforming customers into loyal customers who will then become advocates and evangelists for your business is based on how well you execute 5 factors.Exceptional Product or ServiceIt starts with an exceptional product or service. This isn’t about delivering “good enough,” this is about delivering “great.” Regularly ask for feedback,discount hollister womens short sleeve tees outlet. Constantly look for ways to improve your customer’s experience with you,hollister mens shorts. Sometimes the little things make a huge difference – perhaps a note or a card in the mail, perhaps a small gift, perhaps an unexpected bonus included with their order. This is how customers are turned into loyal customers.Make it bigger than youInspiring people to take spread your message becomes much, much easier when your message is bigger than you. Your message should not be simply about the product or service that you deliver. Although this is an important and essential component of it, your message should be about the difference that you are making in your tribe, in your community, or in the world. When your message is about touching and improving lives on this kind of scale, loyal customers become passionate.Make them feel special”Thank you” is an almost magical phrase when it is delivered with sincere meaning. Letting your loyal customers know how much you appreciate them is the key to making them feel valued and special,discount hollister mens vintage polos outlet. By letting them understand how much you value them, you ignite within them the desire to reciprocate the value that you have added to them,hollister long sleeve tees for men sale.Give them a reasonGiving your loyal customers a reason to become evangelists for your business is about showing them what’s in it for them. This isn’t about creating an affiliate program for your business, although you could do that. This is about helping your loyal customers understand how their action of sharing your message will impact the lives of others. Essentially this is helping your loyal customers understand how they can be a part of touching and improving lives (see step 2 above).Make it easy for them to spread the wordLook for ways that you can make it easy for your loyal customers to spread your message,hollister mens vintage polos outlet. With all the social and sharing technologies in use today, this is easier than ever to implement. This can be done by making it easy for people to share your message with their network by email, Facebook, Twitter, etc.Your customers have the ability to spread your message and greatly expand your reach. Tap into this latent opportunity with integrity and sincerity, and watch your business grow as your loyal customers become advocates and evangelists for your business.How can you:improve your feedback collection and review systems so that you can ensure that the product or service you deliver is and stays exceptional?
make sure your message is about how you are touching and improving lives within your tribe, community, or the world at large?
make your customers feel valued and special?
give your loyal customers a reason to spread your message?
make it easy for your loyal customers to become evangelists for your business?







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Would you? I mean a plumber or plumbing contractor is always around the inside of the house as it is getting built. They see how the walls go up and the foundation is set. They have to work around all the wiring and water, is really the most difficult thing to control – because if the pipes leak, it ruins everything. The plumber has all the tools – they have to build their own braces and cut their own holes to run the pipes through. And in a repair situation, it’s clear the most of them know how to do drywall and plaster because they fix the holes they have had to make in the first place.Okay, I know you wouldn’t hire a plumber to build your new house. They have a specialty that most are very good at and they have had to learn some part of the other trades to be able to work together with them well and in order for them to do the plumbing the right way.Now,discount hollister womens athletic shorts, let’s take this analogy to your business. So, would you hire a web designer or SEO firm to construct your marketing strategy? Or worse yet, would you hire a web designer or SEO firm and not tell them your strategy – just let them figure it by asking you questions (and as a default, let them build your strategy). Many web designers are very good at what they do, but they aren’t paid to, and they don’t practice in, the planning and execution of a cohesive marketing strategy.The real issue isn’t your approach or their approach. You are trying to get your business to grow and they are trying to get enough information to do their job right. What we have here is a failure to communicate around the meaning of the words marketing and strategy.Many business people, when they hear the word marketing, assign it one of two specific meaning. Either Marketing=Advertising or Marketing=Sales. And you know what, both of those are partially correct answers because two effective marketing tactics are advertising and sales. I can go on to list another hundred or so tactics, but the other major ones that you would call marketing would include promotions, premiums, direct mail (email), public relations, referral processes/programs, public speaking, and the all the activities you can lump under branding.If you talk to an individual (and many companies) that provide these various services and functions and ask them what they do, they would tell you they are marketers or do marketing – and they are absolutely correct.And each of these companies or individual practitioners must develop a strategy for their specific tactic. But who is planning and looking out for the overall marketing strategy for your business. Who is the architect of the strategy and has drafted the overall blueprint? In bigger businesses,hollister mens short sleeve polos, there is a usually a vice president or director who’s sole role is to make sure that the tactics are clearly integrated with the “strategy”.Okay, so there’s that strategy word again. If the strategy isn’t the tactics, what is it? The major items that belong in this part of the plan are things like your ideal customer definition – not just demographics, but also how they think, what they believe, how you are different than all your competitors, your purpose and mission as a business,hollister womens athletic shorts cheap, how you expect marketing tactics to contribute to your growth and what is the prospect/customer experience – from the day they first know who you are till the day they become a raving fan and referral source.The strategy is all those pieces that make the tactics work effectively because they have direction, focus and consistency. Having an established and explicit marketing strategy helps to ensure that the tactics work together and provide leverage.When you build a house, you have a set of plans. You don’t just hire a plumber to show up and run some pipes. That plumber knows where the pipes will go to and where the drains will run out. Their job is to get the pipes run and working without leaks, as close to the plan specifications as possible. Your marketing plan should work the same way.You business should have a set of plans, the marketing strategy, so that when the web developer (plumber), the SEO firm (electrician), the advertising reps (landscapers), and CRM consultants (HVAC contractor) start working with you, they know where to tie in.If you have the plans, you’ll spend less money (in contractor terms – fewer change orders) and the money you do spend on your marketing will be more effective and producing results for your business.So before you hire the plumber to build your house or the business coach to build your marketing strategy, hit the pause button and think about the strategy elements noted above,cheap hollister clothes for women. Do you have that all really well defined?There are many marketing strategists out there that can help you design the blueprint for making your total business a marketing driven business. 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