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Consider forming a joint venture with another service provider that targets your market, but doesn’t directly compete with you. Find a way everyone can benefit–you, your partner, and your patients.As a dentist, you could team up with an orthodontist or maybe a medical spa that offers teeth whitening. You can send new customers to them while they refer new patients to you, and the people who are referred can benefit through special savings only available through this referral service.5. Get a good website up that’s search engine optimized. Like I mentioned before, people go online to look for information. Every day, millions search online by typing in keywords into search engines such as Google and Yahoo. With a website that’s search engine optimized, your site can rank higher in search results and dramatically increase the targeted traffic to your website.Once people land on your website, make sure your site effectively convinces them that you’re the doctor for their needs,cheap hollister jack wills mens hoodies. Offer helpful, valuable information, such as information about your services, credentials, or what sets your service apart.Your website should be professional and engaging. I’ve even seen sites with pictures of unsmiling, distracted receptionists. Not exactly the image you want to communicate. With an increasing number of higher quality websites, many medical businesses can no longer make do with poorly thought-out websites. A well-created site is essential for building trust and for making a friendly first impression on potential patients.6. Write articles or reportsand publish onlinefor free. You position yourself as a expert in your field, instantly build trust and credibility in the minds of new patients, and you set yourself apart from other medical professionals in your local area.With numerous free article publishing sites, you also enjoy free, easy advertising when you publish these articles online or on your website. Millions of people go online every day to search for information, and if you can provide valuable information, you’ve just extended your reach.Plus, these reports and articles continue to work for you long after they were written. Remember to include your name, credentials, office location, and contact information, so there’s an easy way for people to reach you.7. Give them something to take home. With just an hour a week, you could craft a series of short handouts about important medical topics. When a patient comes in with a particular problem or question, hand them your personally written articles tailored to their specific health care issues. Include information that’s valuable for them to keep around as a reminder.Because not many medical professionals do this, it can be an excellent way to build a stronger relationship with your patients. Again, remember to include your name, credentials, and office information at the bottom. If the topic is something that, for example, concerns women of a certain age, include a reminder to share this information with those they think would benefit from the knowledge.In Summary…Coming up with creative ways to reach your patients doesn’t have to be complicated or time-consuming. Though not all these marketing ideas may work for your medical business, hopefully they inspire you to come up with your own ways of making a positive and memorable impression on your patients.

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