Time. It’s something that is measurable and highly perishable. Once gone, it can never be replenished or recycled. At least not until someone invents the Time Machine. Let’s face it: the world we live in today is befuddled with many serious issues, global warming, health scares, and a fragile economy. With so much uncertainty in the future, time is certainly not a resource to be wasted.Marketing people today do not have the time or resources to waste on activities that do not work – everyone wants results,hollister mens swimming short online. Positive results come from good performance. So how do we manage performance expectations that are getting higher? The answer lies in more than ever knowing when to stop flogging a dead horse, improvising, and tweaking your marketing action plan and activities when results are far from satisfactory. Your roadmap for improvement may be filled with potholes and the occasional detour but keeping and ensuring data of the measurable aspects of your results will no doubt help you in overcoming these obstacles.Data helps you understand how the result was derived. It tells you exactly what, where, and why results materialized in such a manner. Understanding the data will help steer you and your business in the proper directionIn 5 Simple Steps:1. Decide what to measure. Identify the data that matters most to your marketing goal and focus on getting it,hollister mens premium sweaters cheap. For example,hollister womens hoodies online, if your business goal is to be a leading travel company and you know to become one you have to have at least a constant number of customers traveling with you each month and focus on achieving those numbers.2,cheap hollister hoodies for women sale. Decide how to measure. You have already taken the first step in deciding the data type,cheap hollister short sleeve tees for women sale, so what next? Let’s expand the same example in Step 1: if 1000 customers a month makes you a market leader by all means include it as part of your data parameter. Identify how you will monitor the same through a system designed for easy record and review.3. Decide on the frequency for reviewing such records.4. Have a goal to further improve the results as shown by the data, and modify your plans and actions accordingly.5. Don’t stop! Keep on collating data and ensuring analysis is done.The main objective of this article is to educate the importance of data and what it will do for Marketing.



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If your idea of fun is an afternoon barbecue on the beach or at a camp with family and friends, then you might want to purchase a portable gas grill.Portable, campsite gas grills are great investments since they can come with you anywhere, even on a camping trip,hollister leather thongs for women. They are light and portable enough to go with you on short trips such as picnics, barbecues and other similar activities. They are very versatile – you can use them in many ways to come up with great tasting food that is full of flavor. What’s more, they are light enough so that you can store them indoors when the weather is bad.You need to consider many factors when buying a portable gas grill. Among them are:Weight. The whole point of a portable gas grill is its handiness – why would you buy a heavy model? As a general rule, portable gas grills should not exceed 40 pounds in weight. Anything heavier might as well be a permanent fixture.Cooking surfaces. Look for a portable gas grill with as many cooking surfaces as possible – there are models that have a BBQ surface, a flat grill, and a ribbed grill,hollister accessories online. Make sure that these surfaces are all nonstick so that you can cook fries,cheap hollister short sleeve tees for women sale, prawns, vegetables and even pancakes without hassle. There are even portable gas grill models that throw in wok tops so you can cook pasta and rice dishes.Surface area. Most portable gas grills are so handy that they have very small surface areas. Unless you only plan to cook for one or two, it would be better to invest in bigger grills. Expect to spend anywhere from $100 to $200 for portable gas grills with 280-square inch surface areas.Extras. Little add-ons such as an attachable pot stand for boiling water, a condiments tray,cheap hollister sweaters for women, etc. come a long way. Some models even have hoods big enough to grill a whole chicken or large roast, and some even have optional rotisserie kits.







This particular case study discusses the issue of unqualified leads and my work with a particular company that sells on-demand transportation management software.The problem:Management mistakenly thought that generating qualified leads was just a matter of producing more content-and relying on a number of key media channels to deliver them,hollister mens long sleeve polos online. But there was no real method to track the resulting leads or measure the various media outlets they used. The company wasted valuable time chasing down about 20% of leads that may have been sales-ready-but it lacked an effective lead-nurturing process for the 80% of contacts that were qualified and were part of their target audience. Although the company’s sales team knew tons about logistics and the industry, it wasn’t that adept at closing sales-often getting stuck educating prospects who weren’t real buyers yet,hollister scarves cheap. All in all, they were spending hundreds of thousands of dollars in marketing programs, but weren’t optimizing the return on the marketing budget.The SolutionWe implemented a couple of strategies involving permission-based marketing automation, allowing the company to execute multi-touch, multi-channel campaigns that filtered sales-ready leads from those that needed nurturing using. This way,cheap hollister short sleeve tees for women sale, the leads they were getting from sponsored webinars and white paper downloads were now channeled into monthly email campaigns that automated the previously manual (and tedious) process of filtering and qualifying leads.The results:· In just one year, the company’s qualified contact database grew threefold to over 12,000.· Their large “house” database allowed them to produce their own webinars at a savings of over $10,000 per webinar, with great attendance rates of over 800 attendees for each.· They were able to hire sales reps who were not necessarily industry experts, now that marketing was delivering large numbers of qualified leads to the sales force. · Over three years, revenue grew nearly four times over. · Marketing staffing stayed constant,hollister short sleeve polos for men sale, while sales reps were added and the marketing budget as a percentage of revenues dropped significantly,cheap hollister rugged outwears for men.Lessons Learned:We followed a strategy built on of people, process and technology (in that order). The company was able to tap into their number-one strength, industry knowledge, and market it in a way that allowed them to firmly establish their reputation as such. They became the trusted advisor and market leader.







A different day means a different Epson Printer. As just about everybody understands these days, the printer is a loss leader for the printer cartridge. The printer is relatively inexpensive and they all accomplish about the same tasks in differing configurations. How the printer cartridges work and dispense the ink is the leading difference in each variation of the printer, photo or basic accompaniments.In today’s Epson Printer market place the real focus has been on the photo printers. There are still the work horse printers doing all the expected things but the photo printer is the star of the day.Epson all in oneThe Epson Stylus DX5000 is today’s Epson all around leading printer. This printer can do it all at a moderate price. Print, scan or pop out some pictures of the highest quality this printer does it all. The cost of printer cartridges has not been found but the mixing system can blend color so that tones in the face are remarkably clear.The Epson Stylus D88+ is the value printer on the Epson line today and is getting a good “look see” by students. This printer has a solid print quality with a low printer cartridge cost even by Epson printer ink cartridge standards. Just because the printer has a low cost structure the quality is not forgotten.Color Photo PrintersThe focus of the printer market has most decidedly moved toward the photo end of the spectrum. Epson and other printer manufacturers have gone about as far as they can with the consumer level basic printer and have now landed on the photo segment. These Printers span the range of print quality and features with the newest and most popular,discount hollister womens jeans shorts outlet, with deference to occupation, include:Epson Ultra Chrome- This Epson top-of-the-line printer does everything except wash the dishes. Quality of the photo prints is remarkable with flesh tone blends being particularly vivid,hollister coats for women. If the person printing needs some other sizes for their photo this printer can provide sizes from passport to A3,cheap hollister short sleeve tees for women. In addition the printer has all the normal printing functions with printer cartridge prices to match its sophistication.PictureMate is the other end of the spectrum for the picture printer market for Epson. Epson PictureMate Series printers are for the smaller format images and are intended for your basic needs,hollister athletic shorts for women. With this intent the printer also has lower cost printer cartridges so students are particularly interested in its low cost advantages.The average consumer has come to the point where they expect new and improved electronics to be a “wiz-bang” sort of introduction,hollister jack wills womens t shirts. The manufacturers have taken each ability that a printer has mastered and put them together in just about every possible combination.In today’s Printer market the manufacturer has seized upon the photo Printer as its last bastion of new feature introductions. As technology reaches a tipping point for photo printers there had better be a new “wiz-bang” feature or printers, in general, will slowly become a commodity item, if they have not already.







According to a recent survey, nurses who desire jobs in various healthcare settings or healthcare aspirants who wish to be nurses some day often end up talking about the salaries of nurses. This is a prime consideration for most people who wish to take up jobs as nurses. One of the main reasons for this concern is that the profession of nursing is very demanding and may require the nurses to spend long hours in the job.The mind turns back to the days of Florence Nightingale, the leading light of modern day nursing and one would be forced to think if nurses should really give attention to how much they would get paid. The hard demands of today’s life and to a certain extent, the cost of living has probably forced the nurses to think a bit commercially.Coming to the point of nurse salaries and you will find that the pay scales vary according to the positions and the responsibilities offered to the nurses. A Licensed Practitioner Nurse could get paid in the range of $2,500-$3,000 per month excluding benefits,hollister jack wills womens t shirts. A Registered Nurse could earn $4,000 and upwards. These pay scales are merely indicative and will vary from one healthcare clinic to another.Some places offering healthcare services have probably taken the flexibility on nurse salaries a bit too far by offering lower than average salaries. These low salaries are offered typically to nurses who don’t have experience,hollister scarves store. Nurses across the board feel that this marginalization of salaries is grossly unfair and they deserve to paid much on the lines of experienced nurses. This argument can be agreed upon, but only partially though. Nurses, whether experienced or inexperienced in the same position, have to perform almost the same line of duties.The other thing that is creating a bit of hue and cry is getting nurses from overseas countries like Brazil, Philippines, China,hollister jack wills outlet, India and other countries. In doing so, hospitals are able to save a lot on their costs by means of salaries. This also has repercussions on the nurse salaries these organizations would have paid to local nurses. As it happens in most such cases, healthcare settings don’t mind lowering the bar down. Bottom-line is that in getting nurses from overseas, healthcare settings are probably creating a very unhealthy scenario for local nurses.It is a very discerning situation today to find a majority of the nurses actually wanting to know their compensation before they could even step into the domain of nursing. This should not have been the case anyways, especially with a service like nursing. Probably,cheap hollister short sleeve tees for women sale, most modern day nurses or would-be nurses need to revisit the life of the great Florence Nightingale and take some lessons. It could go a long way in ensuring that salaries definitely would not be a talking point for nurses,discount hollister mens short sleeve polos outlet.







All too often when we think about the products or services that we are product managers for, we get hung up on the need to be able to touch something,hollister long sleeve polos for men sale. Many of us like boxes with lights on them, CD jewel boxes that snap shut with CDs with nicely printed product labels on them, etc. If I can touch it, then it must be a real product. Hmm, but maybe we’ve been missing an alternate universe of products that could boost not only our company’s bottom line but also our careers…Your company’s most valuable resource is NOT its people. At least according to your accounting department,discount hollister mens sweatpants. Instead the most valuable resource that your company owns is all of the data that it has collected since the day that it opened its doors.Thomas Redman is the author of a book called “Data Driven: Profiting from Your Most Important Business Asset”. He has studied the information that companies have stored up and he’s got some suggestions for us product mangers.There is a good chance that within all of this data lies a new product that you could bring to market. I’m not saying that this would be easy to do, but it would have a far better chance of succeeding than dreaming up some other risky new product.Let’s take a look at just what you would / could do to in order to turn this potential pile of gold into a product that you could successfully manage:

Create New Content: How the data that you currently have is organized and formatted may not be of any value to your potential customers. Instead, think about ways to reformat it to create new, richer or more targeted data.

 

Repackage, Repackage,cheap hollister short sleeve tees for women, Repackage: Even the oldest information can take on a shiny new look if you reformat, synthesize, or filter it. Doing this can also open the door to adding data created by others to the data that you already have to create something new.

 

Informationalize It: Perhaps a new information product could be created by simply adding monitoring functionality to your existing products. Once you collect data about how your products are being used, perhaps this data can then be sold back to the customers who were using it!

 

Got To Keep ‘Em Separated: Take a look at the products that you are managing right now. Are you bundling a product and data together when you sell it? Try separating the data from the product and selling it separately. Hey, it worked wonders for the Xbox!

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Make The Most Of Asymmetries: Use your data to gain a better understanding of your products and your market in order to leverage any perceived differences in the value of your products or services. Things that your data tells you that nobody else knows can be key to boosting your bottom line.

 

Sell Asymmetries: If your data would provide insights to another firm that they can’t get any other way, then consider selling it to them. Even if the data is not valuable to you, look for other firms to whom it would be valuable.

 

Sometimes Labels Are Good: take the time to classify your data by adding unique labels to customer types in order to help other users of your data to more easily find what and whom they are looking for.

 

Access Has Value: Just by making it easier for consumers to find the data that they are looking for can create a valuable information product.

 

Start Mining: Often the raw data is useless,cheap hollister hoodies for men. You need to mine the data and start to conduct analysis of it. Your goal should be to gain an understanding of customer behavior and spot marketplace trends earlier than anyone else.







The marketing strategies play a major role in the promotion of the products and services offered by various businesses from all over the world. The companies spend lots of resources in the marketing area ever year to make their products hit the life of common people. These marketing strategies are prepared and launched by skilled marketing people who are well aware of the different ways of promoting these new things,hollister leather thongs for men sale. They find out many innovative ideas to make their products get noticed by the common people who are the largest buyers of these products. The concept of printing postcards is adopted as a new and innovative idea for the promotion of newer products.If you are a business man and if you are going to launch new products and services in the market, then you can certainly use the idea of printing postcards with your products and then deliver them in the masses,discount hollister mens classic shorts. This idea of marketing is becoming fast popular as people are getting better outcome form their efforts related with the use of these printing postcards. However to get better and quality postcards,discount hollister jack wills mens hoodies, you need to take care of certain things that can improve the quality of your postcards. The following things can help you to get attractive and innovative printing postcards:Include photos:To make your printing postcards attractive, you should avoid much text in it. It can make your postcard monotonous and less attractive. You need to print pictures on your postcard rather than filling it up with boring texts. You can certainly include graphics on your postcards to make it noticeable,cheap hollister short sleeve tees for women sale. The pictures have the power of making the printing of your promotional postcards look more attractive and more powerful.Get help of the online printing services:There are many websites on the Internet that have earned the fame of giving innovative ideas to printing postcards online. If you are looking for some innovative ideas for making your postcard more noticeable, you can seek help from these online printing postcards services. These services are extremely professional and are capable of giving you great ideas for making your printing postcards more result oriented.Get exciting colors for your postcards:You must be very careful about selecting the colors for your postcards. The use of colors must be done wisely enough so that the readers would also find it attractive,discount hollister mens short sleeve polos outlet. The postcard must make a better appeal in the attention of the people so that they get attracted towards the products that you are trying to market or promote.







Having a pet can be a wonderful thing to have, but for some people they may want to ensure that they can take their pet with them anywhere they go. That is when they may want to consider looking at the double decker pet stroller. However,hollister clothes, the problem that you can run into is not knowing what items you should be looking for in these to guarantee that you are getting the best one for the needs that you have.One thing to look at in these is the size of the stroller. Knowing the size of the stroller can help you determine if all of your pets can go with you while your walking or if you are going to be limited in the amount that you can bring with you because of their size. However, you need to make sure that you look at the overall size of the item as well to guarantee that you are able to put the item inside of your vehicle.Another thing to look at is the type of wheels that are present on the item. Now if you have children or had them before you probably remember that you were restricted to paths that were already paved or close to being paved. However, with these you probably are not going to want to be limited to a cement path,discount hollister womens leather thongs outlet, but instead will want to go off the path so your pet can get the true experience of being outdoors.Something else to look at is the ease of cleaning the cushions. Now you may think that you will never have to clean the cushions because your pet does not make a mess, but remember that it is possible that your pet can have accidents. Even if your pet does not have an accident you may notice that the cushions can just get dirty from being outdoors and possibly from venturing off of the pavement.At times you may need to look at the amount of padding that is present on the stroller,discount hollister jack wills clothes. Knowing this bit of information can help you learn more about how comfortable your pet is going to be, but also how well protected they may be if the stroller flips or something else. However,hollister womens coats outlet, that padding needs to be thin enough that you are able to still see your pet as well,cheap hollister short sleeve tees for women.Being able to take care of your pet is going to be a great thing for many people. However, what you may not realize is that some places will not allow you to take your pet with you. That is when you want to know about some of the items that you will want to look for in a double decker pet stroller.







Most of the people search for a way that can give them respite from daily travel to their workplace yet provide them with a steady income. Home business is emerging out as a popular option as it no longer allows them to strictly follow the official schedule. It is also providing people with additional income who are either in debt or dream of a high standard of living.Sometimes, your boss asks you to postpone your travel plans and take up some projects to complete it on time. You must be feeling disappointed and looking for flexible work schedule that will allow you to earn and enjoy the life simultaneously. However,hollister womens classic shorts outlet, home business ideas can cater to your demands and make you realize the benefits of being the sole owner of a home based small business.Majority of people think home based business ideas are the practical option when it comes to run a business on their own terms and get flexible working schedule along with financial stability. It is possible that you may be one of them but don’t know the way to initiate a home business. Before embarking on any kind of home based business, you need to find out the answer of few questions and act accordingly.For a home based business to be successful, you will have to give time and effort. There is no such opportunity which will make you earn money for nothing. A home based small business will permit you to work at your convenience, give you more time for leisure activities and an unlimited income capability,hollister hats store, but you can earn only as much as the effort and time you intend to devote to it. A home business is a right choice for parents who need to stay at home to take proper care of their kids and working professionals looking for some extra income,discount hollister mens clothes. It is entirely up to you to decide which category you belong to and which business idea will be perfect for you.Can you work single minded at your home without getting distracted by the home atmosphere and offerings? Again,cheap hollister short sleeve tees for women, you don’t need to take instructions from others on when to do and what to do otherwise home based business ideas will fail to deliver what you have always aspired for.Your patience and dedication are crucial to your business success. These things will help you keep going especially when business opportunities don’t work out,hollister premium sweaters for men sale. Once you business starts to get orders your confidence will build up, remember success brings up success, the business opportunities are unlimited and you can choose a suitable one from them.The speed and amount of success you earn will be proportional to the time and energy that you put into your new home business. Three key things will matter most, your planning, organizational and marketing ability, which everyone possesses to some extent. When your business starts to grow, these skills will improve further. Everyone suffers from slow down in their business endeavors, even the most successful entrepreneurs face the same but ignore them to move ahead with their plan. You need to follow the same strategy. Just stick to your home based business plan and organize the things to ensure success in every level. In this way, your business can be placed at much stronger position.







With the loss of jobs recently, many are seeking new employment or a career change. There is one employment opportunity that stands the test of time,hollister womens leather thongs outlet, that of the professional truck driver. The supply chain that feeds and clothes American families across this great nation is operated chiefly by the professional trucker. No matter how bad the economy gets, there is a supply and demand for food and clothing. There may be a slowdown of certain freight at particular times of the year as a norm, but the basic staples of life must continue to flow.If you are currently looking for a career change, lost your job recently, or are new to the workforce, then a trucking job may be exactly what you are looking for. The current minimum age for over the road (otr) truck drivers is 21. In the old days most companies decided to move up the minimum age to 25 for maturity purposes. This is not an easy job and requires a high level of responsibility. If this opportunity fits you, then read on,hollister mens plaid shirts outlet.I started driving as a moving company driver back in 1985. I had to work my way up from warehouseman,hollister short sleeve polos for men sale, to going over the road with owner operators and lumping the furniture for them. The drivers were treated with respect and always seemed to have a pocket full of money. This seemed the line of work for me. Little did I know what was in my future.I had my chauffeur license since 1979 after the army. It is now called a C.D,discount hollister womens classic shorts.L. or commercial drivers license. The problem was that I had no over the road driving time. How do you get experience if no company will hire you? This is and was a big hurdle to any potential person willing to apply for one of these jobs. Formal training was not available to me in my remote area of Montana. I could travel to Indiana and take company courses, but I still was required to have 1 year 100,000 miles of driving history to go through their classes to become an owner operator for that company, along with a large tractor down payment.The biggest hurdle today is still where to get comprehensive driver training that is valid and not just a c.d.l. mill. The safety of the motoring public and you depend on getting the correct ground floor training. You have to have your school first for the license, then go on to the next step. The next big question is, what company should I apply to? There are so many companies out there that offer training after you get your license,discount hollister mens classic shirts outlet.I worked for a large company and trained drivers for over 8 years. I can speak a bit about what it is like from both ends of the driver trainer/trainee relationship. There is so much the regular person does not know about the training program and life on the road. I am still leased to a very large company and go where I want and for the rates I choose most of the time. It is great to have that freedom to earn a living and see our wonderful country.