It is a reasonable question as to whether traditional marketing practice has any great validity in the business environment of today, when the Internet has significantly eclipsed many established forms of communication with customers and sales prospects. A contributing factor in the apparent demise of professional marketers, other that in the largest companies, is the increasing use of “web designers” not only to create the presentation elements but also to greatly influence the content of the site. Not uncommonly, the designer will turn to the business owner to provide the basic text, then manipulate it to fit the design parameters. This article considers the validity of this approach,hollister mens leather thongs online, as distinct from more structured marketing methodology.A cynic would say that the definition of a marketing expert is anyone not actually employed within the marketing department, meaning everyone from the CEO to the janitor and their respective mothers. Regrettably, there is some good reason for this negativity, in part because the concepts are widely misunderstood. Even in today’s sophisticated business environment, it remains common to think that marketing is a jumped-up title for sales,cheap hollister leather thongs for women sale. Another is that marketing is essentially an arcane art, learned as an MBA subject and honed at agency lunches.The underlying concepts of effective marketing have their place in every business regardless of whether it is a traditional “bricks and mortar” operation, online, or some combination of the two. Essentially, the critical elements are an unbiased understanding of how and why the products and services of the business relate competitively to the needs of their target segment. In this context, it remains fashionable for many business owners to believe they understand their customers better than anyone else. Maybe they do, but the loyal customer base may actually be in decline,hollister jack wills womens t shirts outlet. Also, other than in limited cases, customer loyalty is a relative thing because information is no longer as dependent upon direct business relationships. The Internet has changed all that,discount hollister mens classic shorts outlet. Even the most loyal customer is likely to check alternative suppliers, even if only to justify remaining with the current one. Should the information available from the competitor appear to offer better value, the days of loyalty are truly numberedTranslated into its simplest terms, marketing ultimately gets down to creating and communicating value propositions that meet the needs of the target market. This implies unbiased knowledge about the potential customers, their characteristics, perceptions and needs. It also means objective evaluation of what is being offered, to what extent this meets those needs and how best to present and communicate them. Only then can sales material, including website content be truly meaningful and effective,hollister scarves store. This is indeed the role of marketing.